A Brand Launch and Regional Digital Presence for Agility
Agility is a healthcare company dedicated to improving quality of life across the Caribbean and Latin America. Supplying essential medical and PPE products to pharmacies, they combine reliable service with a strong commitment to care.
As their business continued to grow, Agility partnered with The Underdog Agency to elevate their brand presence and create a professional, regionally relevant digital footprint. The collaboration focused on launching a new supplement range—Vitoxine—and delivering two dedicated websites for their operations in Jamaica and St Lucia.
The impact:
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Successfully launched Vitoxine supplement brand
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Established strong regional digital presence
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Enhanced B2B engagement through websites
Project One: Launching Vitoxine
Vitoxine is Agility’s range of high-quality B Vitamin supplements, including Vitamin B Complex and High Strength formulas. With a new product entering the market, Agility wanted to make an impact from day one—with branding, messaging, and a website that built trust and encouraged engagement.
The Goal
To launch a new consumer healthcare brand with standout design, clear positioning, and a polished online presence tailored to both customers and retail partners.
The Process
We led the creative and strategic development of Vitoxine from the ground up. Through in-depth competitor research and collaborative planning sessions, we developed a brand identity that felt fresh, professional and suited to diverse audiences across the Caribbean.
Our work included:
Branding and design – a clean, cohesive visual identity with assets for social media, email, and web
Copywriting – segmented, engaging messaging to connect with consumers and potential stockists
Website creation – a dual-audience site built on Wix: vitoxine.com
The Impact
The result is a confident, credible brand launch. With a sleek design and audience-specific messaging, the Vitoxine website acts as both a product showcase and a hub for retailers looking to become stockists—helping Agility introduce the range with clarity and impact.
Project Two: Regional Websites for Jamaica and St Lucia
As part of a broader ambition to strengthen their digital presence across the Caribbean, Agility wanted to ensure their local operations had dedicated online spaces to showcase region-specific offerings. The goal was to create two distinct websites for the Jamaica and St Lucia markets, while maintaining a consistent brand experience across all territories.
The Goal
To design and build regionally tailored websites that reflect Agility’s values, showcase local product availability, and make it easy for B2B partners to connect, supporting their presence in key Caribbean markets.
The Process
We delivered agilityja.com and agilityslu.com in just two months, efficiently managing both projects in parallel. While the core structure remained consistent, each site was localised with:
Design elements inspired by the Jamaican and St Lucian flags
Tailored product ranges reflecting each market's availability
Dedicated contact information and region-specific CTAs
Both websites are designed with a clear B2B focus, encouraging suppliers to get in touch via enquiry forms.
The Impact
These two sites now serve as professional, locally relevant platforms that enhance Agility’s digital footprint in the Caribbean. They offer a more direct connection to local partners, while contributing to a unified regional brand experience.
In Summary:
Agility’s collaboration with The Underdog Agency has laid the foundation for a stronger, more visible digital presence across the Caribbean. From the confident, clean launch of Vitoxine to the efficient development of regional websites for Jamaica and St Lucia, our work helps Agility connect with both consumers and partners in a meaningful, modern way.
With a growing suite of online platforms and a clear brand direction, Agility is well-positioned to expand its impact and continue supporting better access to care across the region.
