Why ‘We Just Need More Leads’ Is the Wrong Starting Point

The Real Problem Behind Slowing Growth

If you’ve found yourself in a boardroom saying, “We just need more leads”, you’re not alone. It’s the default reaction when sales figures plateau and momentum stalls. And on the surface, it sounds logical, more leads equals more opportunities, right?

But the businesses we work with at The Underdog Agency usually don’t have a lead problem. They have a clarity problem.

You’ve already proven you can solve a real problem. You’ve grown by building something people want. But scaling that success requires more than demand, it requires definition. Who exactly are you targeting? What’s your core value message? Does your sales funnel convert, or is it leaking revenue at every stage?

If you don’t have those answers, more leads just gives you more confusion.

Why Tactics Without Strategy Fail

Many businesses rush into activity: launching paid ads, sending email campaigns, boosting social posts. But without a joined-up plan, you’re just broadcasting into the void. Tactics in isolation won’t save you. They burn budget and deliver short-lived results, if any.

The Underdog Solution: Strategy-First Growth

At The Underdog Agency, we specialise in building strategic marketing ecosystems. That means: defining who your real customer is, clarifying what makes you commercially different, aligning marketing with sales goals, and prioritising activity that supports conversion, not just visibility.

We don’t just generate leads, we generate results.

If growth is stalling, don’t throw money at leads. Let’s talk and uncover what’s really holding you back.