Crafting a Winning Marketing Strategy - The Underdog Way
In today’s world, understanding the customer journey is key. Discover The Underdog Agency’s winning marketing strategy.
The Underdog Agency: Sustainable and Ethical Marketing Collaborations
Discover how Coggin SOS, Fluid, Unisan, Nidhoggr Mead, and Maxwood Washrooms lead in sustainable practices. At The Underdog Agency, we strengthen their impact through tailored marketing strategies.
Top 5 Digital Marketing Trends for 2024
Staying up to date with industry changes and trends is essential for our clients' growth. To ensure we're ahead of the curve, we've researched and compiled the top five digital marketing trends you should implement in your 2024 digital marketing strategy.
The Underdog Agency has been Shortlisted for the 2023 Prolific North Marketing Awards!
The Prolific North Marketing Awards are renowned for celebrating excellence in the marketing industry across the North of England.
How to grow your business with content marketing
In the modern world, where so many of us spend time online, content marketing is more important than ever. To understand how content marketing can be used to grow your business, you first need to understand what content marketing is.
5 reasons to outsource your digital marketing
Opting for a digital marketing professional is a greater assurance that you’ll receive a positive return on investment. Why? Professionals recognise the most effective means of building your brand and offer an efficient, time-saving approach. In turn, this allows you to focus your attention on other key aspects of your business.
Responsive Search Ads: The "best practice" you should probably ignore
Have you ever read up on the latest digital marketing innovation only to later find out it is useless? It can be difficult to figure out which strategies will be useful and which will be... well, useless!
The Power of a Strong Brand: Building a Lasting Legacy
In today's competitive business landscape, having a strong, sustainable business is not just about offering products and services—it's about creating meaning and establishing a lasting legacy.
Building Your Brand as Part of Your Exit Strategy: Building Value, Protecting Value, Monetising Value
When it comes to planning your exit strategy for your business, building your brand plays a crucial role in maximising the value of your company.
Top 10 tips to improve your email marketing performance
There are many obstacles to avoid when sending out an email campaign – from being hard to read on mobile to your email landing in the dreaded spam folder.