A World Championship Growth Campaign For Beth Tweddle Gymnastics

The World Artistic Championships are a major annual event in the gymnastics calendar.

Beth Tweddle Gymnastics has a vision to inspire a generation and create opportunities for children to get involved in gymnastics through their Beth Tweddle Gym Stars and Beth Tweddle Academy programs.

To support this mission, we developed and executed a successful social media campaign, delivering live coverage and real-time updates from the World Artistic Championships via BTG’s official Facebook and Instagram channels.

The impact:

  • Reach of over 1.8 million, a 4x increase on the previous year

  • Over 45,000 post reactions

  • 665% increase in Facebook page visits

Beth Tweddle Gymnastics

Beth Tweddle OBE, Brand Director

"We chose to partner with The Underdog Agency as they have a proven track record of delivering results in similar businesses.

We found them to be an approachable, fast-working team, something very important in our industry.

Straight from the offset they understood what we wanted to achieve and helped us to initially identify areas of improvement within our marketing strategy.

They have already delivered exceptional early results and helped us forecast some exciting future growth plans for the business."

In Summary:

The campaign was a huge success in raising brand awareness and reaching beyond the company’s organic reach. This was particularly pertinent during a key time of the year for gymnastics.

The long-term marketing partnership with Beth Tweddle Gymnastics has enabled us to provide comprehensive support, driving their growth and success in various areas.

You can find out more about our work with Beth Tweddle Gymnastics in our previous case study, analysing our overall partnership, here.