A new website for Gymfinity Kids

Gymfinity Kids is known across the UK for its premium gymnastics, ninja, and dance clubs for children. With an ambition to bring that same energy into the classroom, they launched a brand-new strand of their business: delivering expert-led physical activity programmes to schools as part of the National Curriculum.

Project Purpose:

Gymfinity Kids needed a website dedicated to schools, a space separate from their parent-focused main site, to communicate their new offering clearly and professionally. This was a strategic expansion of their business, opening up a new audience: schools looking to enrich their PE provision with expert-led gymnastics, dance and ninja sessions.

The goal was to design and build a site that would speak directly to school decision-makers, communicate the value of the Gymfinity approach, and provide clear next steps through CTA forms and lead capture.

What We Delivered:

  • A fully custom-designed website 

  • Refined messaging for a school-focused audience

  • Seamless user experience with targeted calls to action

  • Ongoing support and content updates

The impact:

  • New website unlocked school market access

  • Strengthened brand with B2B positioning

  • Generated qualified leads through website

Results:

To bring the project to life, we delivered the following:

Strategic Planning

We worked closely with the Gymfinity team to define the strategy behind the site, considering user journey, messaging priorities, and how to position a brand known for clubs in a more B2B (and community-focused) setting.

Collaborative Content Creation

Underdog co-created the site copy with Gymfinity, striking a balance between playful energy and professional clarity, speaking to school values around curriculum alignment, wellbeing, and staff CPD.

Design and Development

We designed and built the site in Wix for the team to self manage going forward. The site emulated Gymfinity Kids’ existing playful, colourful, and child-friendly visual style to ensure cohesion across both their parent-facing and school-facing platforms. The layout and user journey were carefully planned to appeal to school stakeholders while staying true to the Gymfinity brand, guiding users toward key information and encouraging enquiries via built-in contact forms.

Ongoing Support

Following the March 2025 launch, we’ve continued to support Gymfinity Kids with updates and refinements as their school-facing offer grows. The site is designed to scale as they expand their programmes beyond gymnastics into dance and ninja, creating a home for this new pillar of the Gymfinity business.


In Summary:

This website marks a significant step in Gymfinity Kids’ evolution, entering the education space with a dedicated offering for schools across the UK.

By combining strategic thinking, collaborative content development, and streamlined web design, The Underdog Agency delivered a platform that supports this exciting new direction.

We’re proud to help Gymfinity Kids bring movement, energy, and fun into classrooms nationwide, and we’re excited to see how their school partnerships continue to grow.