Elevating the marketing presence of HVDS.

HVDS is a trusted expert in air quality solutions for the food manufacturing industry. With over 40 years of experience, HVDS specialises in providing air filtration and dust extraction solutions for over 100 major food and beverage producers in the UK and Ireland.

They understand the critical importance of audit-compliant air filtration, ventilation, and dust extraction in ensuring high air quality for safer food production. HVDS's solutions are designed to help their clients maintain regulatory compliance, improve operational efficiency, and save valuable resources such as time, money, and energy.

The impact:

  • Increased website traffic by 38%

  • 59% increase in social media traffic to their website

  • 23% increase in contact enquiries

Through our long-term strategic marketing partnership with HVDS, and by applying the Underdog Brand Legacy Method™, we’ve delivered impactful, multi-channel marketing support. Here are the key highlights:

Full Marketing Support
We provide end-to-end marketing for HVDS, paid ads, print, social media, content, and email. From strategy to high-level board input, we ensure consistent execution and alignment across all channels.

Increased Website Traffic
Website traffic rose by 38% through targeted SEO, content marketing, and paid campaigns, boosting visibility and lead potential.

Boosted Organic Traffic
Organic traffic jumped 25% thanks to better keyword rankings, optimised content, and improved user experience, driving quality traffic from search engines.

Enhanced Social Media Traffic
Social media traffic grew by 59% via engaging content, smart ad targeting, and proactive community management, fueling awareness and lead generation.

Increased Contact Enquiries
Contact enquiries increased by 23% through improved forms, sharper messaging, and stronger calls-to-action, turning visitors into leads.

Results:

In Summary:

The campaign was a huge success in raising brand awareness and reaching beyond the company’s organic reach. This was particularly pertinent during a key time of the year for gymnastics.

The long-term marketing partnership with Beth Tweddle Gymnastics has enabled us to provide comprehensive support, driving their growth and success in various areas.

You can find out more about our work with Beth Tweddle Gymnastics in our previous case study, analysing our overall partnership, here.