Peace of Mind: Building Trust for Guinness Nigerian Foreign Extra Stout

When Kato Enterprises, UK distributor of Guinness Nigerian Foreign Extra Stout, approached us with the Peace of Mind campaign, the goal was clear: educate consumers on how to spot an authentic bottle and build trust in a competitive, multicultural drinks market.

The Challenge

With counterfeit concerns affecting consumer confidence, the campaign needed to drive awareness of four simple checks customers could make on the bottle to ensure they were getting the real deal. The mission? Make this message land with impact — and make it stick.


The impact:

  • Over 3.3 million views of campaign content across channels

  • 1200%+ increase in website traffic during the campaign window, and still growing

  • Nationwide expansion into major UK retailers and key independent stockists

The Approach

We began by developing creative assets aligned with Guinness’s global brand guidelines, a crucial step in ensuring consistency across platforms while keeping the campaign visually distinctive and locally relevant.

To drive awareness, we rolled out a UK-wide brand awareness campaign over three months using highly targeted paid advertising across Google and Facebook. Google gave us massive reach at a cost-effective rate, while Facebook delivered deeper engagement, helping the message truly resonate with our audience.

We also built a dedicated website from the ground up, complete with fresh copy, tailored UX, and full SEO optimisation, providing a central hub for consumers to explore the product and brand story in more detail.

Our social media strategy carefully balanced Guinness’s iconic global branding with the unique USPs of the Nigerian Foreign Extra Stout, creating a distinct voice and visual identity for both existing fans and new customers.

Throughout, real-time analytics gave us the agility to optimise the campaign as it ran, adapting creative and channel strategy based on what performed best.

In Summary:

By combining bold creative, smart targeting and platform-specific strategies, Peace of Mind became more than just a campaign, it was a movement that restored consumer confidence and repositioned Guinness Nigerian Foreign Extra Stout for long-term growth in the UK.

From strategy and design to delivery and data-led optimisation, we partnered with Kato Enterprises to turn a simple idea into measurable results, building trust one bottle at a time.