A new website for Light Directions.

Light Directions is a visionary lighting consultant firm that embraces the concept of Illumination by Design. With roots in the Chinese Philosophy of Yin and Yang, Light Directions has mastered the art of harmonising light and shadow to create stunning environments.

Originally established in Hong Kong 30 years ago, Light Directions has grown to become a prominent independent lighting consultant with eight studios worldwide, working with some of the most prestigious clientele in the world to create stunning lighting designs.

Project Purpose:

The goal of the project was to design and develop a new website that accurately represented Light Directions' expertise in the exquisite lighting design market. Their current website was out of date and didn’t reflect the brand in the modern world. The new website would look to establish a strong online presence for Light Directions as they expanded into the UK market while retaining a strong international presence and authority.

The impact:

  • Brand new website

  • Refined brand messaging

  • Full SEO migration

Results:

To achieve the project objectives, the following steps were taken:

Website Design
A brand-new site was designed from the ground up to spotlight Light Directions’ lighting design expertise. Sleek visuals and an immersive layout delivered a stunning, user-focused experience.

Branding and Messaging
Through in-depth brand workshops, we helped define a refined tone of voice aligned with Light Directions' evolving goals. We crafted a clear, cohesive messaging strategy and handled all website copy for consistent, compelling content.

SEO Migration and Optimisation
We carried out a full SEO migration, ensuring a smooth platform transition. Site structure, metadata, and content were all optimised to boost search visibility from day one.

Google Analytics and Search Console Integration
Integrated Google Analytics and Search Console to track performance and user behaviour, giving Light Directions the insights needed for smart, data-led decisions.

Handover and Training
After launch, we delivered a full handover and trained the team on site management, empowering them to confidently maintain and grow their digital presence.

In Summary:

The collaboration between Light Directions and our team resulted in a remarkable website redesign and branding project. The new website showcases Light Directions' expertise, captures their brand essence, and serves as a powerful online platform to attract potential clients in the UK market. With comprehensive SEO optimisation and analytics integration, Light Directions is equipped with the necessary tools to measure performance and make informed decisions for continuous improvement.

By successfully delivering a visually stunning website, redefining the brand messaging, and providing comprehensive training, we have empowered Light Directions to confidently manage their online presence and achieve long-term success in the lighting design industry.