Elevating the marketing presence of Parma.

Parma Group, established in the late 1990s as a family business, has grown into a market-leading supplier in the commercial vehicle road safety sector. Initially specialising in stainless steel wheel trims, Parma has expanded its product range to include a wide range of commercial vehicle safety, maintenance, and styling products. Their commitment to in-depth knowledge, reliability, and customer satisfaction has positioned Parma as a trusted provider in the industry.

The impact:

  • 230% website growth

  • 50% increase in online sales within the first 6 months

  • Launched a new online sales channel

Services/Partnership Wins:

Through our long-term partnership with Parma Group and the Underdog Brand Legacy Method™, we’ve delivered major wins and measurable results. Highlights below:

Built New Shopify Website
Collaborated with Parma to design and launch a sleek, SEO-optimised Shopify site. Seamlessly migrated product data and crafted a smooth, user-friendly shopping experience.

Established New Online Sales Channel
Created a brand-new e-commerce channel to drive extra revenue. Optimised product listings, improved UX, and implemented sharp e-commerce strategies to fuel growth.

Ongoing Content, Paid, and Email Marketing
Ran a full-funnel marketing strategy, engaging content, targeted paid ads, and personalised email campaigns. Each channel worked to boost traffic, conversions, and customer loyalty.

Web Traffic Increase
Achieved a 230% spike in web traffic. Through strong SEO, site performance tuning, and multi-channel campaigns, we drove more of the right visitors to Parma’s site.

Online Sales Growth
Online sales jumped 50% in just 6 months, and kept climbing each quarter. With a better shopping experience, conversion tactics, and smart marketing, we delivered real revenue results.

In Summary:

Our partnership with Parma has been instrumental in their continued growth and success in the commercial vehicle road safety sector. By building a new Shopify website with full SEO capabilities, establishing a new online sales channel, implementing ongoing content, paid, and email marketing strategies, increasing web traffic by 230%, and achieving a significant 50% growth in online sales, we have delivered impactful results for Parma. Through our collaboration, Parma has strengthened its position as a market leader, expanded its customer base, and increased revenue. Parma continues to provide unrivalled vehicle safety and peace of mind to fleet engineers throughout the UK and Europe, thanks to their commitment to innovation, reliability, and customer satisfaction.