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Umbra
Project type
SEO & Content Strategy
Results
81% increase in daily organic impressions
50% more ranking keywords
75% more clicks from Google
Website
Industry
Luxury Shading Systems
Refining Digital Presence with Umbra
Through The Underdog Brand Legacy Method™, we partnered with Umbra, the UK’s premier manufacturer of bespoke shading systems, to enhance their online visibility and establish a stronger digital footprint.
Targeted SEO Strategy: A robust roadmap aligned Umbra’s website structure and content with high-value keywords, improving rankings and attracting the right traffic.
Content Marketing with Purpose: Using the Underdog Nexus Content Plan, we launched consistent, value-driven blogs focused on Umbra’s core services and expertise, building authority and organic reach.
Repurposed Video Content: By transforming existing videos into written content, we extended Umbra’s message across platforms, maximising visibility and SEO impact.
Optimised Website Performance: Technical enhancements and layout improvements strengthened domain authority and elevated user experience.
Powerful Early Results: Within the initial rollout, Umbra achieved an 81% increase in daily organic impressions, 50% more ranking keywords, and 75% more clicks from Google, clear evidence of measurable digital growth.
