.jpg)
Our Vision
At The Underdog Agency, we believe marketing should be purposeful, not performative. Our vision is to connect creativity with strategy, helping brands grow with clarity and intent. Every idea should drive impact, every action should serve a goal, and every result should move a business forward.
Built from years of experience across in-house and agency roles, we created an approach that values long-term growth over quick wins. We champion collaboration, curiosity, and commercial thinking, empowering ambitious brands to think bigger, act smarter, and achieve lasting success.
Why Underdog?
Being an Underdog means bringing skill and determination to every challenge.
Our team of experienced marketing strategists specialise work with ambitious businesses who are looking to achieve their next stage of growth.
Whether you are a start-up that wants to maximise your potential, or you’ve hit your ‘revenue ceiling’ and don’t know how to push past.
Facing those challenges with The Underdog Agency gives you the edge you need to create long-term, sustainable results.
I bring board-level experience and a deep understanding of commercial strategy, ensuring marketing is aligned with broader business goals. By connecting creative thinking with commercial focus, I help clients build stronger brands, achieve measurable growth, and deliver lasting impact.
Craig
Director
I bring a creative-first mindset to every project. Blending design, video, and copy, I craft stories that connect brands with their audiences and drive engagement, combining artistry, strategy, and impact.
Nat
I bring precision, empathy, and attention to detail to every project, capturing both the client’s voice and the audience’s perspective. I combine creativity and structure to deliver purposeful, high-quality work rooted in clarity, care, and emotional intelligence.
Konstantina
With over a decade of Paid Advertising experience, I ensure all paid campaigns across Google, Meta, LinkedIn and Microsoft are performing at optimal levels.
Barrie
I help bridge the gap between what our clients want to achieve and the strategies that get them there. As a marketing executive, I create content, campaigns, and messaging that connect with audiences and support real business objectives. My approach is simple: understand what needs to be said, who needs to hear it, and communicate it clearly.