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Vivify
Project type
Full-Funnel Marketing Strategy
Results
345% increase in brand CTR
246% rise in organic LinkedIn impressions
1960% growth in LinkedIn clicks
Website
Industry
Community & Education Technology
Scaling Impact for Vivify Through Full-Funnel Marketing
Using The Underdog Brand Legacy Method™, we partnered with Vivify Venues, a platform connecting communities with under-utilised school facilities, to build a unified B2B and B2C marketing strategy that drove growth across schools and local hirers alike.
Strategic Foundations: We defined audience personas, mapped customer journeys, and crafted tailored messaging frameworks to engage both school decision-makers and community users.
Multi-Channel Execution: Integrated campaigns across email, social, and paid channels boosted awareness and conversions, with dedicated communications for both partners and hirers.
SEO & Content Marketing: Local SEO optimisation and targeted content improved visibility and positioned Vivify as a thought leader in community space hire.
Data-Driven Optimisation: Continuous testing, tracking, and iteration ensured every campaign was aligned to performance KPIs and real-time insights.
The Outcome: Vivify achieved a 345% increase in brand CTR, a 246% rise in LinkedIn impressions, and an extraordinary 1960% boost in clicks, delivering scalable growth and measurable impact across both audiences.
