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Guinness
Project type
Brand Awareness Campaign, Website Design & Social Strategy
Results
3M+ consumers reached in 3 months
1200%+ increase in website traffic
National retail expansion across major UK retailers
Industry
Food & Beverage
A Bold UK Launch for Guinness
We partnered with Guinness to deliver a dynamic UK brand awareness campaign that united digital innovation, creative strategy, and measurable performance.
Targeted Brand Awareness Campaign: Using precision-targeted advertising, we reached over 3 million prospective UK consumers within just three months, building visibility and engagement for the brand’s expanding product line.
New Website Launch: We designed and developed a new website from the ground up, creating all copy, layout, and SEO infrastructure to ensure a seamless and optimised user experience.
Social Strategy Development: Our content and social approach balanced Guinness’s iconic global identity with distinct product USPs, strengthening brand connection with both loyal fans and new audiences.
Impact & Expansion: The campaign increased website traffic by over 1200% within the campaign window and opened new B2B opportunities, leading to national listings across major UK retailers and strategic independents.
The Outcome: Guinness achieved a powerful digital presence in the UK market, expanding both consumer reach and retail footprint while maintaining the brand’s signature heritage and prestige.
