HappiTum

Branding the Future of Infant Nutrition with Happitum

The Underdog agency partnered with Happitum to build a distinctive and credible brand in the infant formula sector, from defining its market positioning to creating a full suite of launch-ready assets.

Brand Positioning & Strategy:
We collaborated with the Happitum team to establish a clear market position and identify the product’s unique selling proposition, ensuring differentiation in a competitive and highly regulated industry.

Visual Identity Development:
Our creative process included designing a logo, colour palette, and supporting imagery that conveyed trust, care, and nourishment, the core values of the Happitum brand.

Tone of Voice & Messaging:
We refined a tone of voice that balanced warmth with expertise, helping Happitum communicate confidently with both parents and professionals while maintaining brand consistency.

Packaging & Digital Collateral:
We extended the new brand identity across packaging design, social media assets, digital banners, and print materials, creating a cohesive and recognisable presence across all touchpoints.

Brand Launch Readiness:
The project culminated in a comprehensive brand pack including content guidelines, digital best practices, and a clear content plan, equipping Happitum with all the tools needed for a successful launch.

The Outcome:
Happitum emerged with a trusted, professional, and emotionally resonant brand ready to make its mark in the infant nutrition market.