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Becky Adlington Swim Stars
Project type
Brand Re-Launch & Marketing Strategy
Results
130% over sales target
3M engaged social users
1363% increase in Instagram followers
Industry
Leisure & Family Fitness
A Brand Re-Launch with swim!
Through The Underdog Brand Legacy Method™, we partnered with swim!, a sub-brand of the FTSE 100 JD Group led by Olympians Becky Adlington OBE, Steve Parry MBE, and Adrian Turner, to reimagine their brand presence and drive growth across the UK.
Prospect Communication & Conversion: Our focused strategy achieved 130%+ of new sales vs target in the first three months, turning prospects into measurable revenue.
Member Engagement: A refreshed communications framework boosted engagement, retention, and community loyalty.
Social Media Impact: Campaigns increased traffic from all social channels by 93%, lifted engagement by 96%, and generated over 3 million monthly impressions.
Instagram Growth & Enquiries: Followers grew 1,363% in two months, while optimised messaging drove a 267% increase in enquiry messages.
The Outcome: Our partnership continues to deliver both short-term performance and long-term brand growth, strengthening swim!’s presence as a thriving sub-brand within the JD Group.
