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Gymfinity
Project type
Website Design & Development
Results
New website unlocking school market access
Strengthened B2B positioning and qualified lead generation
Website
Industry
Children’s Fitness & Education
A New Website for Gymfinity Kids
Through The Underdog Brand Legacy Method™, we partnered with Gymfinity Kids, the UK’s leading provider of gymnastics, ninja, and dance clubs, to create a dedicated website for their new school-focused offering.
Strategic Website Planning: We worked closely with the Gymfinity team to define a strategy that positioned the brand for a B2B audience while maintaining its signature energy and fun.
Collaborative Content Creation: Together, we developed messaging and copy tailored to school decision-makers, highlighting curriculum alignment, wellbeing, and staff CPD.
Custom Design & Development: Built in Wix for easy management, the site mirrors Gymfinity’s playful style while providing a professional experience that guides schools toward key information and enquiry forms.
Ongoing Support: Post-launch, we’ve continued to refine and evolve the site as Gymfinity expands its programmes beyond gymnastics into dance and ninja.
The Outcome: The new platform opens Gymfinity Kids to the school market, strengthens their brand positioning, and generates a steady flow of qualified leads, marking a bold new chapter in their mission to bring movement and energy into classrooms nationwide.
