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Trail Parts
Project type
E-Commerce & Digital Marketing
Results
60% increase in e-commerce revenue
30% rise in conversion rate
25% growth in average order value
Industry
Commercial Vehicle Parts
Trailparts’ Journey to E-Commerce Excellence
Through The Underdog Brand Legacy Method™, we partnered with Trailparts, a leading supplier of truck, trailer, and welfare unit parts, to strengthen their e-commerce presence and deliver measurable business growth.
Content-Led Strategy: We developed targeted guides and insights to establish Trailparts as a thought leader, drive engagement, and convert both new and existing customers.
Enhanced Digital Marketing: By refining SEO, content, social, and email strategies, we increased online visibility, attracted highly relevant traffic, and strengthened overall customer engagement.
E-Commerce Optimisation: Improved user experience, enriched product content, and conversion-focused tactics led to a 60% rise in e-commerce revenue and a 30% increase in conversion rates (Google Analytics, Jan–Apr 2023 vs. previous period).
Increased Average Order Value: Strategic upselling, personalised recommendations, and promotional bundles lifted AOV by 25%, while total transactions grew by 28%.
The Outcome: Trailparts reinforced its position as a trusted supplier of commercial vehicle parts, achieving stronger online performance, increased revenue, and a superior customer experience.
