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Graphic Arts Group

Project type

Content Strategy, Brand Identity, Social & Email Marketing

Results

Strengthened brand consistency
Enhanced digital presence
Increased engagement across social and email channels

Industry

Print, Branding & Promotional Services

Strengthening Brand Presence for Graphic Arts Group

Through The Underdog Brand Legacy Method™, we partnered with Graphic Arts Group, a leading UK provider of high-quality print, branding, and promotional solutions, to refine their digital presence and unify their brand identity across all channels.

Content-Led Brand Strategy: We developed a comprehensive content approach spanning all service areas, from large-format print and signage to promotional merchandise and product displays, ensuring each sector was represented with accuracy and impact.

Multi-Channel Marketing: Our team delivered social media calendars, email campaigns, and bespoke imagery to showcase their craftsmanship, driving engagement and reinforcing their reputation for exceptional service.

Unified Brand Identity: By defining a consistent tone of voice and visual language, we helped establish a cohesive and recognisable brand presence that resonated across both digital and offline platforms.

Collaborative Partnership: Working closely with their internal teams, we ensured all activity aligned with current business goals, supporting ongoing growth and positioning Graphic Arts Group as a trusted industry partner.

The Outcome: A stronger, more consistent brand voice, improved visibility across channels, and a digital presence that reflects the quality at the heart of Graphic Arts Group’s service.

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