Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
Beth Tweddle Gymnastics
Project type
Social Media Campaign
Results
1.8M+ reach (4× increase)
45K+ post reactions
665% rise in Facebook page visits
Industry
Sports & Youth Development
A World Championship Growth Campaign for Beth Tweddle Gymnastics
Leveraging The Underdog Brand Legacy Method™, we partnered with Beth Tweddle Gymnastics, founded by Olympic medallist Beth Tweddle OBE, to inspire a new generation of gymnasts through a high-impact World Artistic Championships campaign.
Live Social Media Coverage: We delivered real-time updates and behind-the-scenes storytelling across Facebook and Instagram, bringing fans closer to the action and amplifying BTG’s presence during a defining moment in the gymnastics calendar.
Audience Engagement: Engaging, timely content generated over 45,000 reactions and a 665% surge in Facebook page visits, alongside 1,563 On-Facebook leads in six months and an 85% uplift in the prospect email database, creating a thriving, connected community.
Record-Breaking Reach & Website Growth: The campaign reached over 1.8 million people, a fourfold increase year-on-year, while driving significant digital growth: website traffic to taster session pages rose by 101% YOY, events page traffic by 163% YOY, and organic site traffic by 32% YOY (Google Analytics, Jan–Apr 2022 vs. 2023).
Sustained Impact: Total membership increased by around 20% year-on-year, powered by improved engagement, retention, and a high-volume, content-led prospect communications strategy. Our continued partnership with BTG strengthens their marketing foundation and supports their mission to make gymnastics accessible for all.
