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Swim
Project type
Brand Re-Launch & Strategic Marketing Campaign
Results
130% over sales target
3 million social media impressions
1363% increase in Instagram followers
Industry
Family Leisure & Swimming Education
We partnered with swim!, part of the FTSE 100 JD Group and led by Olympians Becky Adlington OBE, Steve Parry MBE, and Adrian Turner, to deliver a full brand re-launch and drive rapid membership growth across the UK.
Communication & Conversion Plan:
A targeted communication strategy helped exceed sales targets by 130% within just three months, combining data-led messaging with conversion-focused campaigns.
Member Engagement Strategy:
We introduced a tailored member communications plan that boosted engagement and retention in the first quarter, enhancing the customer experience across every touchpoint.
Social Media Growth & Reach:
Social media engagement increased by 96%, with campaigns reaching over 3 million users and generating a 267% rise in enquiries through improved content and targeting.
Instagram Follower Growth:
In only two months, followers surged by 1363%, building strong brand presence and an active online community.
The Outcome:
swim! achieved record-breaking engagement and exceeded commercial targets, strengthening its market position and supporting its mission to deliver exceptional, family-first swimming experiences nationwide.
