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Total Swimming
Project type
B2B Marketing & Lead Generation
Results
19 qualified leads in the first month
Established thought leadership
Long-term growth strategy
Industry
Sports & Education
Diving into Success with Total Swimming Academies
Through The Underdog Brand Legacy Method™, we partnered with Total Swimming Academies, founded by Olympians Becky Adlington OBE, Steve Parry MBE, and Adrian Turner, to strengthen their B2B presence and expand their influence across the UK swimming sector.
New B2B Website: We designed and built a bespoke platform to showcase TSA’s services, highlight their expertise, and streamline engagement with schools and potential partners.
Email Outreach to Schools: Targeted communications to school decision-makers delivered personalised messaging that opened new conversations and deepened engagement.
Topical Content Creation: We developed thought-leading articles on pressing industry issue, including the Energy Crisis, pool closures, and Above Ground Pools, positioning TSA as a credible and trusted voice within the swimming education community.
LinkedIn Launch & Social Strategy: A brand-new LinkedIn presence and content plan elevated TSA’s professional visibility, expanded their network, and amplified their impact across the sector.
The Outcome: Our ongoing collaboration continues to enhance TSA’s brand reputation, drive meaningful B2B connections, and support their mission to revolutionise swimming and change lives.
