Show-me's Strategic Marketing Transformation.

Show-me is a unique brand owned by Eastpoint Global, an internationally recognised educational supplier. Eastpoint Global, the parent company, is committed to saving teachers time, raising attainment, and promoting engaging learning experiences. With a strong focus on the education market, Eastpoint supplies teaching aids, classroom resources, and reprographics equipment, ensuring product safety is a top priority. Show-me is one of several Eastpoint brands, which also include Swash, Classmaster, Razorback, SuperCut, Propeller, and re:create.

Show-me, as a new stand-alone venture, wanted full marketing support and strategy as they sought increased market exposure, supercharge brand development, and establishment of new successful routes to the market away from the traditional established routes.

The impact:

  • 94% increase in website visits

  • Over 1,000 downloads from ads

  • 3353% increase in e-commerce revenue growth

Services/Partnership Wins:

Through our long-term marketing partnership with Show-me and the Underdog Brand Legacy Method™, we delivered a multi-channel marketing strategy with real results. Here are the key services and partnership wins:

Established Full Marketing Plan
Developed and launched a complete marketing strategy, covering paid ads, social media, email, content, and video. Each channel was leveraged to maximise brand exposure and drive engagement.

Increased Website Visits
Website traffic rose by 94% through targeted campaigns and improved online visibility, boosting brand reach and attracting new audiences.

Teacher Lesson Plans Downloads
Over 1,000 lesson plan downloads driven by strategic Facebook ads, successfully engaging educators and promoting Show-me’s classroom resources.

Free Sample Requests
Generated 1,700+ free sample requests by showcasing value upfront, turning interest into qualified leads and building product demand.

Increased E-commerce Revenue
Monthly e-commerce revenue jumped from £75 to £2,590 through sharp campaign targeting and optimised sales strategies, delivering a major uplift in online sales.

In Summary:

Our long-term marketing partnership with Show-me has contributed to their increased market exposure, brand development, and the establishment of new routes to the market. By establishing a comprehensive marketing plan, increasing website visits, driving downloads of teacher lesson plans, generating free sample requests, and achieving substantial growth in e-commerce revenue, we have delivered significant short-, and long-term revenue for Show-me. Together, we have enhanced their online presence, engaged with their target audience, and successfully promoted their educational resources.