Show-me's Strategic Marketing Transformation.
Show-me is a unique brand owned by Eastpoint Global, an internationally recognised educational supplier. Eastpoint Global, the parent company, is committed to saving teachers time, raising attainment, and promoting engaging learning experiences. With a strong focus on the education market, Eastpoint supplies teaching aids, classroom resources, and reprographics equipment, ensuring product safety is a top priority. Show-me is one of several Eastpoint brands, which also include Swash, Classmaster, Razorback, SuperCut, Propeller, and re:create.
Show-me, as a new stand-alone venture, wanted full marketing support and strategy as they sought increased market exposure, supercharge brand development, and establishment of new successful routes to the market away from the traditional established routes.
Services/Partnership Wins:
Through our long-term marketing partnership with Show-me, and leveraging the Underdog Brand Legacy Method™, we have implemented a comprehensive marketing plan that encompasses various channels and strategies. The following highlights our services and partnership wins:
Established Full Marketing Plan:
We collaborated with Show-me to develop and implement a full-fledged marketing strategy. This plan included paid advertisements, social media campaigns, email marketing, content creation, and video production. By maximising multiple marketing channels, we aimed to boost brand exposure and generate results.
Increased Website Visits:
Our marketing efforts resulted in a significant increase of 94% in website visits. By implementing targeted campaigns and optimising online visibility, we successfully attracted more visitors to the Show-me website, expanding the brand's reach and potential customer base.
Teacher Lesson Plans Downloads:
Through strategic Facebook advertising, we attracted over 1,000 downloads of teacher lesson plans directly attributed to the ads. By reaching teachers and educators directly through a platform they frequent, we effectively promoted Show-me's educational resources and drove engagement.
Free Sample Requests:
Our marketing initiatives successfully generated over 1,700 free sample requests. By offering free samples, we captured the attention of potential customers, encouraging them to experience Show-me's products firsthand. These requests not only served as valuable leads but also demonstrated the appeal and demand for the brand's offerings.
Increased E-commerce Revenue:
Through targeted marketing campaigns and optimised e-commerce strategies, we achieved a remarkable increase in monthly revenue. E-commerce revenue grew from £75/month to £2,590/month, showcasing the effectiveness of our efforts in driving sales and improving the brand's profitability.
In Summary:
Our long-term marketing partnership with Show-me has contributed to their increased market exposure, brand development, and the establishment of new routes to the market. By establishing a comprehensive marketing plan, increasing website visits, driving downloads of teacher lesson plans, generating free sample requests, and achieving substantial growth in e-commerce revenue, we have delivered significant short-, and long-term revenue for Show-me. Together, we have enhanced their online presence, engaged with their target audience, and successfully promoted their educational resources.
