A Brand Re-Launch with swim!

swim! is a part of the FTSE 100 JD Group, and is renowned for providing best-in-class family-first swimming experiences.

swim! is led by Olympians Becky Adlington OBE, Steve Parry MBE, and Adrian Turner. This partnership between Olympians and JD Gyms aims to teach children to swim by establishing state-of-the-art, family-friendly centres across the UK.

The impact:

  • 130% over sales target

  • 3 million engaged social media users

  • 1363% increase in Instagram followers

swim!

Becky Adlington OBE, owner and Brand Director of swim! (a part of FTSE 100 company JD Group)

"Underdog support has led to significant member growth and retention.

The Underdog Agency helped us achieve short term commercial goals balanced with long-term brand.

They developed a well-rounded marketing strategy that aligns with our brand vision.

They supported with strategic marketing that led to an increase in engagement and enquiries."

Outcomes:

Communication and Conversion Implementation Plan
We launched a targeted prospect communication plan, smashing sales targets by over 130% in just the first three months.

Introduced a Member Communications Strategy
Our tailored member strategy boosted engagement and retention within the first quarter, proving the value of consistent, targeted messaging.

Drove Increased Traffic from Social Channels
Social traffic jumped 93% on average, highlighting the strength of our campaigns in capturing audience attention across platforms.

Increased Social Engagement
Social engagement surged by 96%, reaching 3 million monthly impressions and driving a 267% rise in enquiry messages.

Instagram Follower Growth
In just two months, Instagram followers grew by 1363%, rapidly building brand presence and audience connection.

In Summary:

Our long-term marketing partnership with swim! has contributed to their success in providing exceptional family-first swimming experiences.

By implementing a comprehensive prospect communication and conversion plan, launching a targeted member communications strategy, increasing traffic from social channels, boosting social media engagement, and delivering substantial Instagram follower growth, we have driven outstanding results.

The partnership has helped swim! exceed sales targets, improve member retention rates, and increase its share of online presence.