Diving into success with Total Swimming Academies.
Total Swimming Academies was founded in 2006 with a mission to revolutionise swimming and change lives. Their comprehensive learn-to-swim program aims to provide every child with the opportunity to learn to swim and develop a love for the sport. The organisation is led by renowned Olympians, including Becky Adlington OBE, Steve Parry MBE, and Adrian Turner, who are passionate about promoting swimming and ensuring access to quality facilities across the UK.
Services/Partnership Wins:
Through the Underdog Brand Legacy Method ™ and long-term marketing partnership with Total Swimming Academies, we have achieved significant milestones and delivered successful outcomes that have allowed the brand to continue to grow and develop new commercial opportunities. The following highlights our services and partnership wins:
Designed and Built a New B2B Website:
We collaborated with Total Swimming Academies to design and develop a new business-to-business (B2B) website. The website serves as a comprehensive platform to showcase the organisation's offerings and facilitate communication with potential school partners.
Launched Email Communications to School Decision Makers:
To reach decision-makers in schools, we implemented targeted email communications. By crafting compelling messages tailored to their needs, we effectively engaged school authorities and promoted the benefits of partnering with Total Swimming Academies.
Content Writing Around Topical Pieces:
We created engaging content around topical subjects such as the energy crisis, pool closures, and above-ground pools. By addressing these relevant issues, we established Total Swimming Academies as a thought leader and attracted attention from both industry professionals and the general public.
Launched LinkedIn Page and Social Content Plan:
To expand the organisation's online presence, we launched a LinkedIn page and devised a comprehensive social content plan. This strategy enabled Total Swimming Academies to connect with a professional audience, share valuable insights, and establish meaningful relationships within the industry.
School Lead Generation:
Within the first month of implementing our marketing efforts, we successfully generated 19 qualified leads from schools interested in partnering with Total Swimming Academies. These leads demonstrate the effectiveness of our targeted marketing campaigns and the appeal of the organisation's programs to educational institutions.
In Summary:
The long-term marketing partnership with Total Swimming Academies has allowed us to support their mission of revolutionising swimming and changing lives.
Through our services, including designing and building a new B2B website, launching targeted email communications, creating engaging content, establishing a LinkedIn presence, and generating qualified school leads, we have contributed to the continued growth and success of TSA. Our collaborative efforts have enabled Total Swimming Academies to reach decision-makers, showcase their unique offerings, and expand their influence within the swimming industry.
