Diving into success with Total Swimming Academies.

Total Swimming Academies was founded in 2006 with a mission to revolutionise swimming and change lives. Their comprehensive learn-to-swim program aims to provide every child with the opportunity to learn to swim and develop a love for the sport. The organisation is led by renowned Olympians, including Becky Adlington OBE, Steve Parry MBE, and Adrian Turner, who are passionate about promoting swimming and ensuring access to quality facilities across the UK.

The impact:

  • Established the brand as a thought leader

  • 19 qualified leads in the first month

  • Built a long-term marketing strategy

Services/Partnership Wins:

Through the Underdog Brand Legacy Method™ and a long-term partnership with Total Swimming Academies, we’ve hit major milestones, fueling brand growth and unlocking new commercial opportunities. Here are the key services and wins:

Designed and Built a New B2B Website
Created a tailored B2B website to showcase Total Swimming Academies’ services and streamline engagement with prospective school partners.

Launched Email Communications to School Decision Makers
Rolled out targeted email campaigns to school leaders, delivering tailored messaging that highlighted the benefits of partnership and drove strong engagement.

Content Writing Around Topical Pieces
Produced content on hot-button issues like the energy crisis, pool closures, and above-ground pools, positioning the brand as a trusted voice and sparking industry attention.

Launched LinkedIn Page and Social Content Plan
Launched a professional LinkedIn presence and content strategy, boosting visibility, growing industry connections, and sharing thought leadership.

School Lead Generation
Generated 19 qualified school leads in just one month, proving the power of focused messaging and strategic campaign delivery.

In Summary:

The long-term marketing partnership with Total Swimming Academies has allowed us to support their mission of revolutionising swimming and changing lives.

Through our services, including designing and building a new B2B website, launching targeted email communications, creating engaging content, establishing a LinkedIn presence, and generating qualified school leads, we have contributed to the continued growth and success of TSA. Our collaborative efforts have enabled Total Swimming Academies to reach decision-makers, showcase their unique offerings, and expand their influence within the swimming industry.