Trailparts' journey to e-commerce excellence.
Trailparts is a leading provider of replacement and spare parts for trucks, welfare units, trailers, and other commercial vehicles. With a significant national market share in their industry, Trailparts is committed to being a consolidated supplier that keeps fleets on the road. They stock a wide range of common replacement parts from reputable brands and high-quality alternatives, with approximately 150,000 parts available, conveniently categorised on their website.
Services/Partnership Wins:
Through our long-term marketing partnership with Trailparts, alongside the Underdog Brand Legacy Method™, we have implemented a range of services and achieved significant partnership wins. Here are the highlights:
New Content-Led Strategy:
We worked closely with Trailparts to develop and implement a new content strategy aimed at enhancing the brand's thought leadership in the market. By creating informative and engaging content, we positioned Trailparts as a trusted authority in the industry, providing valuable insights, tips, and guides to their target audience that led to increased brand engagement and subsequent improvement in sales revenue from new and existing customers.
Enhanced Digital Marketing Strategies:
We developed and implemented newly refined strategies for search engine optimisation (SEO), content marketing, social media, and email marketing. These strategies aimed to increase Trailparts' online visibility, drive targeted traffic to their website, and engage their audience through various digital channels.
Increased Ecommerce Revenue:
Our efforts resulted in a substantial 60% increase in e-commerce revenue for Trailparts. By optimising the user experience on their website, improving product presentation and descriptions, and implementing effective conversion rate optimisation techniques, we successfully drove more online sales and revenue.
Improved E-commerce Conversion Rate:
We achieved a notable 30% increase in the ecommerce conversion rate. Through strategic website design enhancements, simplified checkout processes, and persuasive call-to-action strategies, we successfully increased the percentage of website visitors who completed purchases, leading to improved conversion rates.
Increased Average Order Value (AOV):
Our strategies contributed to a remarkable 25% increase in the average order value. By implementing upselling and cross-selling techniques, providing personalised recommendations, and highlighting bundle deals and promotions, we successfully encouraged customers to add more items to their shopping carts, resulting in higher average order values.
Growth in Transactions:
Our marketing efforts led to a significant 28% increase in the number of transactions for Trailparts. By driving targeted traffic, enhancing the website's usability, and optimising the checkout process, we successfully converted more website visitors into customers, leading to increased sales volume.
In Summary:
Our marketing partnership with Trailparts has proven successful in enhancing its brand presence, increasing e-commerce revenue, improving conversion rates, raising the average order value, and boosting the number of transactions.
By developing a content-led strategy, refining digital marketing approaches, and implementing effective e-commerce optimisation techniques, we have further strengthened Trailparts as a trusted provider of replacement and spare parts for commercial vehicles.
Our efforts have helped them achieve their objectives of keeping fleets on the road and delivering excellent service to their customers. Trailparts continues to be a leader in their industry, providing a comprehensive range of parts and exceptional customer support.
