Refining Digital Presence
with Umbra

Umbra is a premier UK-based manufacturer of bespoke shading systems, blending refined aesthetics with cutting-edge automation and over 45 years of industry experience. Known for tailoring shading solutions that fit naturally into high-end residential and commercial spaces, Umbra exemplifies luxury, innovation, and functionality. With an unwavering commitment to craftsmanship, their shading systems are engineered for precision and designed to improve any environment.

The impact:

  • 81% increase in Daily Organic Impressions on Google

  • 50% increase in Ranking Keywords

  • 75% increase in Clicks from Google

Services/Partnership Wins:

Through The Underdog Brand Legacy Method™ and a dedicated marketing partnership with Umbra, we have focused our efforts on increasing their digital visibility and organic reach. Here are the key highlights:


Targeted SEO Strategy Implementation:

We developed a robust SEO roadmap for Umbra, aligning their website structure and content with high-value keywords. By optimising existing service pages and creating new keyword-driven landing pages, every update has been purpose-built to improve search engine rankings and attract the right traffic. This foundational work ensures that Umbra is better positioned in search results for terms directly related to bespoke blinds, blackout shading systems, and shading automation.


Content Marketing with Purpose:

Using the Underdog Nexus Content Plan, we launched a strategic blog writing initiative focused on Umbra’s key services and industry expertise. We consistently publish value-driven content aligned with search demand, increasing organic traffic and establishing Umbra as an authority in the shading and automation market.


Repurposed Video Content for Maximum Impact:

To make the most of existing media, we implemented a content distribution strategy that converts Umbra’s video content into written blogs and articles. This approach extends the reach of their expertise, supports SEO goals, and keeps messaging consistent across platforms.


Early Impact & Results:

Within the initial phase of our SEO and content strategy rollout, Umbra experienced a 81% increase in Daily Organic Impressions on Google, a 50% increase in Ranking Keywords, and a 75% increase in Clicks from Google. These early indicators of success reflect the tangible benefits of a focused digital strategy and reinforce the effectiveness of our collaborative approach.


Optimised Website Performance:

We improved the overall health of the website by fixing technical SEO issues, and restructuring page layouts. These updates help strengthen Umbra’s domain authority and ensure the site performs well for both users and search engines.


In Summary:

Our collaboration with Umbra represents a focused strategy to strengthen their online presence in a competitive market.

By developing a tailored SEO framework, producing content based on search intent, repurposing video into written content, and improving site structure, we’re creating meaningful digital growth.

Each blog, page update, and keyword gain supports Umbra’s legacy of luxury, innovation, and bespoke expertise.