Scaling Impact for Vivify
Through Full-Funnel Marketing

Vivify Venues connects communities with under-utilised school facilities, making it easier for schools to generate revenue and for local groups to find affordable, high-quality spaces. As their platform scaled, they needed a full-funnel marketing strategy to drive two key objectives:

Partner Acquisition: Attracting new schools to list their venues.

Customer Growth: Increasing bookings from local hirers.

Vivify approached us to develop and execute a comprehensive marketing strategy that could meet both B2B (school partners) and B2C (community hirers) needs.

The impact:

  • 345% increase in Brand CTR from Google

  • 246% increase in Organic LinkedIn Impressions

  • 1960% increase in Organic LinkedIn Clicks

Scaling Impact for Vivify
Through Full-Funnel Marketing

We developed and executed a cohesive, multi-channel marketing strategy that addressed both target audiences across three key areas: strategy, communication, and channel delivery.

Marketing Strategy:

  • Audience Segmentation: Defined key personas for school decision-makers and community hirers.

  • Journey Mapping: Mapped acquisition and conversion journeys for both audience groups.

  • Brand Messaging Framework: Tailored value propositions and messaging by audience segment.

  • Performance KPIs: Set clear, actionable goals for awareness, engagement, and conversion with a live dashboard for performance transparency.

Prospect Communications (Schools & Hirers)

  • Developed comms for use across email, ads and social.

  • Developed outreach templates, school packs, and localised content to increase regional awareness.

  • Implemented LinkedIn ads campaigns to target school decision makers.

Customer Communications

  • Implemented regular email campaigns to drive repeat bookings and platform engagement.

  • Implemented Google ads campaigns to drive awareness of facilities in key locations for under-utilised sports and activities.

SEO & Content Marketing

  • Keyword Research & Content Plan: Focused on local SEO and long-tail keywords for venue hire.

  • On-Site Optimisation: Enhanced metadata, internal linking, and content hierarchy.

  • Blog Content: Published informative articles and case studies to support organic traffic and thought leadership.

Email Marketing

  • Segmented Campaigns: Sent audience-specific newsletters and offers tailored to user behaviour.

  • Performance Tracking: A/B tested subject lines and CTAs for continuous improvement.

Paid Advertising

  • Google Ads & Local PPC: Targeting local venue hire and school-specific searches.

  • Social Ads: Built awareness and lead generation funnels for both audiences.

What Made It Work?

Dual-Audience Strategy: Seamlessly managing B2B and B2C funnels in parallel.

Agile Testing & Iteration: Continual performance review and optimisation.

In Summary:

Vivify significantly grew partner acquisition and local bookings, establishing a scalable growth model through integrated marketing.