Scaling Impact for Vivify
Through Full-Funnel Marketing

Vivify Venues connects communities with under-utilised school facilities, making it easier for schools to generate revenue and for local groups to find affordable, high-quality spaces. As their platform scaled, they needed a full-funnel marketing strategy to drive two key objectives:

Partner Acquisition: Attracting new schools to list their venues.

Customer Growth: Increasing bookings from local hirers.

Vivify approached us to develop and execute a comprehensive marketing strategy that could meet both B2B (school partners) and B2C (community hirers) needs.

The impact:

  • 345% increase in Brand CTR from Google

  • 246% increase in Organic LinkedIn Impressions

  • 1960% increase in Organic LinkedIn Clicks

Jade Scott, Marketing Manager

“Working with the Underdog agency has been a great experience. They are highly efficient, consistently delivering high-quality work on time and with precision. But what truly sets them apart is their strategic mindset and collaborative spirit. From day one, they’ve felt like a natural extension of our team, with ideas that are always grounded in real business insight. They understand our goals, challenges, and market dynamics, and their recommendations reflect a thoughtful understanding of the bigger picture. Their openness and transparency makes them easy to work with, they actively listen, welcome feedback, and adapt with flexibility. Friendly, proactive, and truly invested in our success, I would recommend Underdog not just for execution, but for smart, strategic guidance."

Scaling Impact for Vivify
Through Full-Funnel Marketing

We developed and executed a cohesive, multi-channel marketing strategy that addressed both target audiences across three key areas: strategy, communication, and channel delivery.

Marketing Strategy:

  • Audience Segmentation: Defined key personas for school decision-makers and community hirers.

  • Journey Mapping: Mapped acquisition and conversion journeys for both audience groups.

  • Brand Messaging Framework: Tailored value propositions and messaging by audience segment.

  • Performance KPIs: Set clear, actionable goals for awareness, engagement, and conversion with a live dashboard for performance transparency.

Prospect Communications (Schools & Hirers)

  • Developed comms for use across email, ads and social.

  • Developed outreach templates, school packs, and localised content to increase regional awareness.

  • Implemented LinkedIn ads campaigns to target school decision makers.

Customer Communications

  • Implemented regular email campaigns to drive repeat bookings and platform engagement.

  • Implemented Google ads campaigns to drive awareness of facilities in key locations for under-utilised sports and activities.

SEO & Content Marketing

  • Keyword Research & Content Plan: Focused on local SEO and long-tail keywords for venue hire.

  • On-Site Optimisation: Enhanced metadata, internal linking, and content hierarchy.

  • Blog Content: Published informative articles and case studies to support organic traffic and thought leadership.

Email Marketing

  • Segmented Campaigns: Sent audience-specific newsletters and offers tailored to user behaviour.

  • Performance Tracking: A/B tested subject lines and CTAs for continuous improvement.

Paid Advertising

  • Google Ads & Local PPC: Targeting local venue hire and school-specific searches.

  • Social Ads: Built awareness and lead generation funnels for both audiences.

What Made It Work?

Dual-Audience Strategy: Seamlessly managing B2B and B2C funnels in parallel.

Agile Testing & Iteration: Continual performance review and optimisation.

In Summary:

Vivify significantly grew partner acquisition and local bookings, establishing a scalable growth model through integrated marketing.